Module 5 · Measuring and improving over time Lesson 14 of 15
Email and retention basics
Email is the only channel you own. One useful email a week to a list that opted in beats a thousand impressions you rent from a platform.
The concept
Grow the list with something worth trading an address for - a checklist, a template, a tool - not a "subscribe" button nobody presses.
Watch unsubscribes and opens, not just sends; a falling open rate is the list telling you the emails stopped being useful.
Subject: 3 real openings for BCom freshers (Pune)
Hi Asha,
This week: an accounts role at a CA firm, a back-office role at a
bank, and an analyst opening that asks for Excel only.
One tip: mention the tool in line one - screeners search for it.
[See the 3 jobs ->]
You get this because you asked for the Monday digest.
Unsubscribe: [link]Worked example
A weekly digest with three real openings and one tip earns inbox attention; a daily blast of promotions earns the unsubscribe.
Your practice task
Draft one useful weekly email for your audience with a clear subject and one action.
Do this before moving on. Reading a solution teaches the shape of it; typing it teaches you.
Key takeaway
Grow the list with something worth trading an address for - a checklist, a template, a tool - not a "subscribe" button nobody presses.
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