Mukesh Kumar
About Me
I am a Bachelor of Technology graduate from IIT Varanasi (BHU) with a passion for data-driven insights. My experience includes successfully executing Capstone Projects showcasing expertise in Data Cleaning, Data Visualization, Data Analysis, and Problem Solving. Proficient in utilizing programming languages, particularly SQL, and adept at leveraging data analysis platforms such as Microsoft Excel and Power BI.
Education
B.Tech
Work & Experience
Data analyst
Strategically leveraged customer segmentation through RFM (Recency, Frequency, Monetary) analysis techniques to tailor and optimize marketing approaches according to their recent transaction behaviors using SQL data analysis. Recognized and prioritized high-value customer segments by employing RFM analysis, enhancing targeted retention strategies for these valuable groups. Focused marketing efforts on the most profitable customer clusters by leveraging RFM analysis insights. This strategic allocation of resources yielded amplified returns, optimizing the impact and effectiveness of marketing strategies.
Portfolio
